About Us
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ANJOM is a strategic creative powerhouse,
born in Saudi Arabia, built for the world.

Founded by three senior minds rooted in the Saudi creative communications industry, ANJOM emerged as a direct response to the Kingdom’s ambitious transformation and creative awakening. Born to disrupt the market, and elevate the standards.

We craft ideas with cultural precision, execute with global fluency, and partner with brands that seek more than notable buzz to lasting valuable impact.

Based in Riyadh and Jeddah, with a network of top Saudi and international talents, and partners, ANJOM operates with one purpose:
To set the standard, not by claiming it, but by becoming it.

Our Beliefs

We believe in
senior-led strategy

Where experience isn’t background noise,
but the engine that drives vision.

We believe in
Saudi excellence

With global rhythm, bringing together local depth
and international range to live up to the Kingdom’s transformation

We believe in
genuineness

As a non-negotiable, in how we work, who we work with,
and what we choose to create.

We believe in
selective brilliance

Where clients, talent, and projects are handpicked,
since we are in it only for the meaningful.

We believe in relentless
forward momentum

Where emerging tools, technologies, and ideas are integrated
the moment they’re real.

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Our Services

Strategy_

  • Business / Brand Strategy
  • Market / Consumer Insights
  • Creative Consulting
  • Brand Workshops
  • Planning
  • Creative Strategy
  • Business Development

Brand & Design_

  • Identity Development
  • Brand Guidelines
  • Physical Environments
  • Store Design
  • Packaging Design
  • Product Design
  • Graphic Design
  • Character Design

Purpose_

  • Sustainable Marketing
  • Diversity /Equity / Inclusion
  • Public Relations
  • Corporate Communication
  • Influence

Media_

  • Digital Media
  • Performance Media
  • Strategy & Planning
  • Optimization & Buying
  • Social Monitoring
  • & Reporting

Digital / Tech_

  • Social Marketing
  • Influencer Marketing
  • Digital Products
  • Digital Services
  • UX/UI
  • Tech Driven Experiential
  • Emerging Technologies

Content Production_

  • Film Content
  • Social Content
  • Video Content
  • Publishing / Printed Content
  • Music / Sound Content
  • Branded Entertainment
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We thrive on collaboration

At Anjom, we thrive on collaboration. Partnering with Saudi & global talent and visionary brands. For us, brilliance is never born in isolation, it’s sparked by diverse minds coming together. More perspectives, more questions, more “why nots,” and yes, even more healthy disagreements; these are the sparks that light the way. They don’t just inspire us; they complete us.

Our Reach

We operate within a dynamic ecosystem, a synergistic alliance comprising eight premier organizations driven by shared values and vision. Our strength lies in our ability to harmoniously merge diverse expertise, culminating in unparalleled creative solutions that transcend conventional boundaries.

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Our Leadership Team

With over 85 years of collective industry experience working for global network agencies, our leadership team's goal is to harness the power of collaboration and bring together like-minded talented individuals from around the globe to produce stellar work.

...

A highly regarded Saudi Creative Strategist with over 25 years of experience in marketing, communication strategies and advertising, leading communications for major organizations including Dallah Albaraka, Toyota, Saudia, the National Development Fund, 
|the Ministry of Tourism, the Saudi Arabian Football Federation, ELAF Group, the National Housing Company, Saudi National Bank and SAVOLA. He is on board multiple creative committees, including PIF-QSAS and MBC, and is an acclaimed best-selling novelist, screenwriter, and filmmaker.

Ibraheem Abbas

Chief Creative Officer / Co-founder

...

Born in Saudi Arabia and with over 25 years of experience in advertising and marketing, a seasoned leader with deep expertise in strategy, brand building, and business management. Over the course of a distinguished career, he has built a reputation for steering complex projects with clarity, driving innovation, and delivering measurable results through cohesive, high-performing teams. Today, he brings both regional roots and global perspective to guide Anjom’s vision and growth.

Joseph Makhoul

Chief Executive Officer / Co-founder

...

Rayyan is a passionate entrepreneur with over 18 years in brand building, marketing, communications, and media. He has a proven track record in launching ventures, shaping sustainable operating models, and leading mergers and acquisitions, including Saudi Arabia’s largest media sector deal. Beginning his career at Unilever Arabia and later as partner at Faden Media, he combines corporate insight with entrepreneurial drive. Today, he is focused on advancing communications and strategy in Saudi Arabia.

Rayyan Jamjoom

Co-Founder

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